It took me a long time to fully realize the value of a writer. Maybe it’s because I’ve been writing for so long that I took it for granted. I used to create news and weather reports when I was a kid and “broadcast” them from my back porch. I wrote for my high school year book and college newspaper before I began writing for a living.
Other people seemed to appreciate my profession long before I did. “How do you do it?” someone would ask. “I look at a blank piece of paper and I start to sweat.” My reply was the same for many years. “Well, I can’t do anything else, so I just write.”
What a ridiculous reply! Certainly I could have come up with a better response. How about, “Yes, I’m very proud of the talent I’ve been given,” or “God blessed me with a special gift,” or a simple, appreciative, “Thank you”?
The problem with me, and with many other writers I believe, is that my view of writing was kind of like the old adage about teachers, with a little twist: “Those who can, do. Those who can’t, write about those who can.”
Thankfully, with age comes wisdom, and as I’ve matured as a person and a writer, editor and proofreader, I see what I do for a living as an integral thread in the fabric of everyday life. Words convey feelings and facts, illustrate examples and arguments and tell a story that can be read and shared again and again.
In the business world, the written word sets the tone for a company before a prospective client or employee sets foot in the office and meets the team. An engaging, crisply written web site tells viewers that this is a modern, forward-thinking, top-notch company. A brochure that immediately draws in the reader with dazzling details is sure to leave a lasting impression. A speech that tells a company success story through vivid examples provides a positive image that will no doubt result in new business opportunities.
Like a tantalizing description of a dish that entices the diner to order, a beautifully written story about a company encourages people to actively learn more.
What I’ve always liked about writing is that it provides a service. It gives me great pleasure to have a client like what I’ve written and, better yet, receive new business in part because of the written word.
So while a writer doesn’t perform life-saving operations, defend significant legal cases or make a product that will be distributed around the world, a writer does provide a valuable resource that, when done well, is appreciated by many, many people. Including me.
NEXT TIME…
Why does a small business or entrepreneur need writing services?
Here’s Laura, the smallest person in my “other business.” The little man in my life will be making an appearance soon.
QUESTION OF THE DAY:
What is the most unsung aspect of Cleveland?
I’ll start. It’s the lake and everything around it! I took my children to the Great Lakes Science Center the other day, and as I stood out on the deck with a grand view of sailboats, the William G. Mather and the Rock Hall, I was reminded that this is one of the greatest cities in the country. Wouldn’t it be great if people elsewhere realized that as well?
UPCOMING IN CLEVELAND:
Cleveland Wine Festival
June 27 and 28
Voinovich Park
www.clevelandwinefestival.com
For $20 (in advance; $30 at the door), you get 10 tastings, a keepsake glass and the chance to buy wines at a discounted price. The festival features 220 wines from around the world and food by local restaurants and caterers.
IN SEARCH OF…
Small business and entrepreneur experts to share their insights on this blog. Writing/editing experts, too! I want to make this a valuable resource with sound tips and trends. Contact me at copywriter@dianedipiero.com if you’re interested in offering your two cents (or more).
