http://dianedipiero.com/blog words of wisdom about writing and much more Fri, 25 Sep 2009 13:11:09 +0000 http://backend.userland.com/rss092 en Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the right words and tone for their releases, newsletters, white papers ... http://dianedipiero.com/blog/2009/09/25/4-tips-to-be-a-better-writer-right-now/ Readers love bulleted items. Why? • Bullets break up copy, allowing readers to enjoy short, to-the-point details • With bulleted items, readers can easily grasp main ideas of a website (not to mention newsletters, blog posts, e-mail blasts, etc.). • Bullets are like flashing arrows alerting readers to pertinent information within a ... http://dianedipiero.com/blog/2009/07/12/ultimate-website-content-part-four-number-1-with-a-bullet/ This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything! But don't. A home page is a teaser if you will. It gives the reader just enough information to know about a company without giving away the ... http://dianedipiero.com/blog/2009/04/22/ultimate-website-content-part-three-rethink-your-home-page/ I was honored to lead a workshop at the 18th Annual Western Reserve Spring Writers Conference at Lakeland Community College in Kirtland, Ohio. Joining me were some fantastic writers of both books and articles. My topic was "Editing Your Own Writing." I had a lot of fun sharing ideas about ... http://dianedipiero.com/blog/2009/03/31/tips-for-editing-your-own-writing/ I had a fiction writing teacher in college who used to talk about an old song with the verse, "Don't tell me you love me, show me you love me." This was his way of explaining to the class that it was far more effective to vividly describe scenes in ... http://dianedipiero.com/blog/2009/03/31/ultimate-website-content-part-two-whats-your-story/ Are words really all that important when it comes to websites? Isn't the look what matters? Certainly, that's a big part of the whole package. But words do have meaning on websites, because people want to know what it is you do (or offer) and why they should come to ... http://dianedipiero.com/blog/2008/12/08/ultimate-website-content-part-one-case-studies/ Please visit the link below to see my small business profile about Susan Mikolic on coolcleveland.com: http://coolcleveland.com/index.php?n=Main.CleBizGuardianAngel http://dianedipiero.com/blog/2008/11/19/susan-mikolic-offers-stepping-stones-to-mental-health/ Business e-newsletters seem to be popping up all over the place. Companies have found e-newsletters an economical and effective way to reach customers, potential customers and industry people. What a great opportunity to present industry news and illustrate what makes your product or service great. If your company publishes an e-newsletter ... http://dianedipiero.com/blog/2008/11/03/newsletters-that-make-you-go-hmm/ I've just learned that Diana Hyland (the woman in whose name Miracles Happen: An Event for Recurrent Breast Research was created) died earlier this week. Please keep her in your prayers. The event is still on, and it is even more important that extensive research be conducted regarding recurrent breast ... http://dianedipiero.com/blog/2008/10/31/update-on-last-post/ Please allow this blog to set aside writing for a moment in order to promote an upcoming event in Shaker Heights, Ohio. Read the following press release for information about the event and how you can help: ... http://dianedipiero.com/blog/2008/10/30/lets-go-off-the-subject-for-a-worthy-cause-recurrent-breast-cancer/