dianedipiero.com Blog


Susan Mikolic Offers “Stepping Stones” to Mental Health

Posted in Uncategorized, entrepreneur, small business, writing by Administrator on the November 19th, 2008

Please visit the link below to see my small business profile about Susan Mikolic on coolcleveland.com:

http://coolcleveland.com/index.php?n=Main.CleBizGuardianAngel

Two Articles to Read About Entrepreneurs and Small Business

Posted in Hey Butler, Uncategorized, entrepreneur, small business, websites by Administrator on the July 29th, 2008

Please check out the stories I’ve written for coolcleveland.com on E City Cleveland and Hey Butler:

http://www.coolcleveland.com/index.php?n=Main.EcitysEntrepreneursOfTheFuture
http://www.coolcleveland.com/index.php?n=Main.TheButlerDidItInNortheastOhio

Hooray for entrepreneurs and small business in Northeast Ohio!

What Your Website Says About You

Posted in entrepreneur, small business, writing by Administrator on the June 17th, 2008

Have you ever visited a website for information and found yourself scratching your head? “What is this service, exactly?” you may have wondered. “What are they trying to tell me?”

It may have taken you a good chunk of time to navigate the site and find what you were seeking. Maybe you gave up before you even got close.

What’s the problem?

The site might look great, but the words are not conveying what the company is trying to say.

It may simply be a matter of cleaning up, or reorganizing, the site so that it makes sense. Or it could be a little more complex. Sometimes a site doesn’t have the right words needed to get across a point. There might be too little information to explain a business’ product or service. On the other hand, too many words and you bury the main ideas.

How to fix the problem? Stay tuned…..

Why Does a Small Business Owner or Entrepreneur Need Writing Services?

Posted in copywriting, entrepreneur, small business, writing by Administrator on the June 12th, 2008

Your company is all about what you do and how you do it better than anyone else. If people see your product or service and experience its greatness, then what more do you need?

The truth is, before anyone can SEE what you make or offer, they have to find out about it, and how do they do that? Through words, of course. Whether it’s your website, a press release or an advertisement, words tell the story of your company. What do you offer? Why is it good? What’s new with your business? Why should people stop what they’re doing and give you a call this very second? Well-written prose gets your story across in a succinct and engaging way.

And if you and your team don’t have time to create witty text, you should find someone who has both the time and the experience necessary to do a great job.

Please check my website frequently, as there will be many additions to it regarding Diane DiPiero, Copywriter!