dianedipiero.com Blog

This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything!

But don’t.

A home page is a teaser if you will. It gives the reader just enough information to know about a company without giving away the store. It entices them to click to other areas of the site to gather even more information. It is not a time to babble.

What does a good opening page of a website have?

1.) Contact information
2.) A brief summary of a company’s services
3.) An invitation to learn more

That’s it? That’s it!

Think of it this way: You’re at a networking event, and someone you just met asks you to describe your company. Rather than go into exhaustive detail, you provide a brief, but descriptive, look at the business. You want to offer more than, “We sell gizmos,” of course. What kind of gizmos? Why are they such good gizmos? Have your gizmos received any awards or gained national or international recognition? You want to offer the key details that will leave your new acquaintance wanting to know more or–better yet–wanting to do business with you!

Now imagine that conversation while you’re writing the opening page of your website. Keep it short, but not too short. Read and reread what you’ve written, and ask yourself, “Am I telling just enough to get people really excited about my business? Do they need a little more detail? Am I throwing too much at them all at once, and perhaps should save some information for other sections?”

Finally, make sure you’ve got that contact info on the home page. Once they’ve read how great your company is, they’re going to want to contact you.